When we started Grind Out Hunger 8 years ago I could have never imagined that my action sports family would champion childhood hunger so feverishly. One by one as skaters, surfers, snowboarders and musicians became aware of the atrocity that kids were going hungry in our own town they didn’t hesitate to step up.
To end hunger we need the whole community, hungry people are not just going to go away. 20% of all homeless people are working everyday and then sleeping in train stations, bus stops and wherever they can. Kids are showering in 7-11 sinks, kids are watching their parents not eat. Does this piss you off? I can tell you the hunger fighters we have are dedicated to making change. We are looking for volunteers this night click HERE if you want to be a hunger fighter for the night.
Our partner The Go Big Project led by award winning film maker Rocky Romano and his digital warriors are committed to bringing awareness and a solution. We need you in this fight now more than ever. Please join us at The Red Balloon Party Saturday April 28th. Click HERE to get involved, advocacy is our biggest asset and if everyone screams form the rooftops NO MORE KIDS GOING HUNGRY….we might just have a chance.
I want to thank all the people/businesses that support Grind Out Hunger…this is our year to turn the tides and dent the universe. One person can make a difference. Link them up and they can change the course.
Please enjoy the the teaser for The Red Balloon Party and if you cannot make it you can make a donation HERE.
FEATURING: MAVERICK MOMENTS: The 2011/12 Mavericks Season Awards Santa Cruz Premier!
An Insane Highlight Show of This Seasons Waves & Wipeouts Including:
• Bomb of The Year •
• Barrel of The Year •
• Wipeout of The Year •
• The 51/50 Award •
• Photo of The Year •
• Male Performance of The Year •
• Female Performance of The Year •
• The Mavericks Legend Award •
WITH SPECIAL GUESTS: • 102.5 KDON Morning Madhouse • • Actress/Model Sara Kova • Confirmed Big Wave Athletes:
• Ken “Skin Dog” Collins •
• Nic Lamb •
• Flea •
(more to come)
It has been am awesome week, so much momentum for Grind Out Hunger. So much in fact that Thursday snuck up on us and the students of SOS High School were out in the courtyard waiting for their tour to start. As my guests were waiting I had to reflect…The best part of my job is to take students on tours of Second Harvest Food Bank Santa Cruz County and today was no different.
It started as usual, most people that come out to the food bank realize the obvious that food is distributed to the people that need it. What almost all of the people do not realize is that is just the very tip of the iceberg. Food banks are complex community hubs that champion a multitude of opportunities improving lives.
I start of with our guests letting them know a few things about the food bank they might find interesting. Fact one: 1 in 4 kids are going hungry or malnourished in Santa Cruz County. Fact two: The food bank serves over 55,000 people per month, Fact three: Second Harvest Food Bank is the second oldest food bank in the United States. Fact four: Grind Out Hunger and the youth of Santa Cruz County have raised over 1 million pounds of food.
As we cruised through the food bank, the students met Events and Food Drives Manager Bly Morales, Volunteer Services Manager Danny Robles, CEO Willy Elliot-McCrea, Chief Operations and Programs Officer Brooke Johnson and multiple people throughout the warehouse. We watched a bag packing session (complete with LMFAO’s “I work out” on 102.5 KDON) and got to check out what was actually packed in the bags (there were pistachios in the bags we opened!). A bunch of students ran through the freezer and then the refrigerator, we talked about how many frozen chickens distributed over the holidays (30,000!!!) and how many pounds of fresh fruits and produce rotates in and out of the refrigerator (over 150,000 pounds).
As we wrapped it up, we talked about skateboarding and how it applies to helping people out, why I founded Grind Out Hunger, a little about myself (a 5 year stint on 102.5 KDON’s The Morning Madhouse and Santa Cruz Skate and Surf Shop always helps.)and how I grew up. After all is said and done, I like to leave students with some words of advice. As I hand every student my business card and their Hunger Fighter Bracelets, I tell them to make two promises to me;
1. Don’t do anything you are not passionate about, you can make as much money doing something you love rather than working in a job you hate.
2. One person can make a difference.
Ladies and gentlemen I give you the most recent batch of Hunger Fighters from SOS High School. You guys rule and can do anything you put your minds to!
Newly crowned Hunger Fighters SOS High School Students and Grind Out Hunger Founder Danny Keith
About SOS School:
SOS is designed for students up to age 19 who are returning to school and who want to continue their education and work towards a high school diploma, GED, or transition to Cabrillo College.
SOS is an individualized, student-centered program that also includes vocational education. The SOS Program is a collaboration between Watsonville/Aptos Adult Ed., COE’s Alternative Education, Cabrillo College, Regional Occupational Program (ROP), and Pájaro Valley USD.
For more information visit their website at: http://www.santacruz.k12.ca.us/alt_ed/schools/sos.html
Its been a crazy week at Grind Out Hunger Headquarters. We teamed up with a good friend of ours, Connor Luther, and shot some video of community members that are doing their part in the fight against hunger. Last Friday we woke up at 5am and cruised over to Salinas to join the 102.5 KDON Morning Madhouse in their studio. We were given the opportunity to film them talking about why they work so closely with Grind Out Hunger. These guys have shown up at food drives to hang out, they have given Grind Out Hunger air time and support everything that we do.
As you all can imagine, it was a crazy morning! Those guys are ridiculous. 45 minutes of filming…for a 30 second final clip! Lets just say, we got our fair share of outtakes …From Domingo forgetting his lines to Showbiz using his phone during recording, it was a blast.
Hey, whoever said fighting hunger can’t be fun!?
Its amazing what the youth can do when empowered. What started out 7 years ago as a way to teach kids altruism and compassion for their community has turned into a full blown spectacle. The goal for 2010 Grind Out Hunger campaign in Santa Cruz County was 250,000 pounds almost double 2009′s raise of 130,000 pounds.
This year was a bit different, Grind Out Hunger added a new partner with Skateworks Skateshop
Bill Strubing of Skateworks Skateshop
to combine forces with Santa Cruz Skate and Surf Shop, Jimbo Phillips Graphix and 102.5 KDON. 2010 for Grind Out Hunger was by far the craziest it has ever been, with the need to feed kids up more than ever and the students buckling down and getting serious about rising to the challenge.
St Francis came and helped at Santa Cruz County Fair
It all started with the Santa Cruz County Fair and education days collecting over 3000 pounds, great start to a busy year.
Then the speaking tour began, St Francis High, Aptos Jr. High, Cabrillo College, Gateway Elementary, Happy Valley Elementary, Lakeview Middle School, Santa Cruz High, Salesian Elementary and the list goes on.
3D Constructions Dominic Cusimano is a madman!
3D Constructions Dominic Cusimano and Jesse Gullings Painting spent over a month building ramps at Second Harvest Food Bank so that Grind Out Hunger could do the 1st Annual Skateathon sponsored by Rotary Interact at Twin Lakes Church raking in over 13,000 pounds of food and giving away a 1999 Red Mustang (WHAT!).
1st Annual Skateathon at Twin Lakes Church raised 13,000 pounds of food
That led to Whole Foods Market Santa Cruz stepping up and throwing down the 1st annual SkateJam presented by Whole Foods Market Santa Cruz and Rotary Interact (see the theme here?) both of these events were peppered by rain but it did not deter the kids from coming out and skating while donating food to a great cause.
Whole Foods Market Santa Cruz and The Skate Jam
It seemed that the kids were on a roll, school after school was smashing their previous years raise and setting new standards, gauntlets were being thrown down and some claims of who was beating who at what were circulating around feverishly as no one wanted to be left behind on this one. With $1800 in gift certificates up for grabs from Skateworks Skateshop and Santa Cruz Skate and Surf Shop, here are your 2010 Grind Out Hunger Champions!
The 2010 Grind Out Hunger Heavy Weight Champion was Monterey Coast Preparatory, Sinda Merritt and her students really set the bar raising over 21,000 pounds of food!! This amazing group of angels were relentless in their pursuit of raising food for kids putting the goal well ahead of themselves. Over the last three years with Grind Out Hunger, Sinda and crew have pulled in just under 40,000 pounds of food…not bad for 25 kids (do the math thats 1600 pounds per student!) Monterey Coast Prep takes home $600 in gift certificates to Skateworks Skateshop and Santa Cruz Skate and Surf Shop.
These kids got creative capping off their drive with "FREE" gift wrapping that raised thousands of dollars!
St Francis Central Coast Catholic High School, John Marheineke and the students invited Grind Out Hunger to come speak at their campus. Just over 200 kids attend the school and had barely participated in the food drive in years past. This was the 1st stop for 2010 Grind Out Hunger, you could feel the energy from the kids and they were pumped up. When asked what their goal was, the students blurted out “8000 POUNDS”…later when speaking with John he was obviously worried, “How in the world are we going to do that??”. In reality it didn’t matter if they did, the fact was they had a goal, were focused and no matter what they would give it 100%. Grind Out Hunger is proud to say that the students and staff not only hit the 8000 pounds they passed it. Congrats on the 10,001 pounds!!!!! St Francis Central Coast Catholic High School skates away with $600 in gift certificates to Skateworks Skateshop and Santa Cruz Skate and Surf Shop.
St Francis Central Coast Catholic High School sold 10 Grind Out Hunger skate decks totaling 3000 pounds!
Aptos Jr. High was a veteran of 2009 Grind Out Hunger and they lost no time is establishing that 2010 was going to be a record breaker. Brian Saxton and his students proceeded to make challenges, prizes and selling hot cocoa…whatever it took to hit 10,000 pounds. Well…Aptos Jr. High not only did that they went to a whopping 11,662 pounds. Aptos Jr. High pulls a repeat and wheels away $300 in gift certificates to Skateworks Skateshop and Santa Cruz Skate and Surf Shop.
Aptos Jr. High presents a check to Grind Out Hunger for $3500 or 10,500 pounds!
Gateway Elementary is also no stranger to the Grind Out Hunger challenge. The staff and students here always get creative and focus on the end goal of feeding kids. The presentation at Gateway is always fun as the kids are so inquisitive about how the food gets distributed, what kind of food can they bring in and how much more the dollar actually allows the purchase of healthy nutritious food. Thank goodness this is our future at work, its apparent that if we continue to provide altruistic ways for the youth of today to participate, society will become a better place. Gateway Elementary dropped 6,545 pounds into the barrels and captured 1st place for Elementary schools. Gateway Elementary slashes its way to $300 in gift certificates to Skateworks Skateshop and Santa Cruz Skate and Surf Shop.
Gateway students are always excited when Grind Out Hunger starts up!
At the end of it all, the youth in all their amazingness (is that a word?) managed to roll right by the 250,000 pound number, sliding in at a cool 278,616 pounds setting a new record and firmly placing the youth of Santa Cruz County as the 3rd largest contributor to the Second Harvest Holiday Food Drive 2.1 million pound goal. It is impressive the direction that Grind Out Hunger is going and there is some amazing news on the horizon for this kid powered charity so stay tuned! Below is a list of the winners of the 2010 Grind Out Hunger Challenge with a full list of schools…is your school involved? If not email HERE and get involved.
Award Division
Pounds of food raised
School Name
Heavy Weight Winner
21,001
Monterey Coast Preparatory
High School Winner
10,281
St. Francis Central Coast Catholic High
Jr. High School Winner
11,662
Aptos Junior High School
Elementary School Winner
6,545
Gateway Elementary School
Here is a total showing of all 2010 Grind Out Hunger schools, the 1st line is a total of all events like skate jams, online cash donations and anonymous donors. This year was a 1st for the colleges UCSC and Cabrillo College to participate in Grind Out Hunger. Both of these campuses are like small cities with over 40,000 students and staff between them its obvious that the partnership with higher education has some incredible possibilities!
Pounds of food raised
School Name
99,774
Grind Out Hunger events (skatejams etc)
47,027
UCSC students
21,001
Monterey Coast Preparatory
11,662
Aptos Junior High School
10,281
St. Francis Central Coast Catholic High
6,545
Gateway School
6,127
Cabrillo College – Aptos Campus
6,027
Monte Vista Christian Middle School
5,683
Shoreline Middle School
5,069
Salesian Elementary & Junior High
4,960
Monterey Bay Academy
4,731
Rio Del Mar Elementary School
4,592
Aptos High School
3,245
Watsonville High School
3,168
La Selva Beach Community School
2,830
Soquel High School
2,487
Mission Hill Middle School
2,356
Brook Knoll Elementary School
1,821
H.A. Hyde Elementary
1,585
Landmark Elementary
1,560
Valencia Elementary School
1,532
Lakeview Middle School
1,512
Santa Cruz High School
1,320
Ceiba Charter School
1,181
Soquel Elementary School
1,156
Pajaro Middle School
1,112
Alianza Charter School
1,056
De Laveaga Elementary School
1,029
Santa Cruz Montessori School
1,019
Westlake Elementary School
1,010
Bradley Elementary
892
Radcliff Elementary School
803
Moreland Notre Dame School
791
Bayview Elementary
777
Pajaro Valley High School
753
Gault Elementary School
743
Main Street Elementary
705
Monte Vista Christian High School
672
Green Acres Elementary School
610
Harbor High School
582
Happy Valley Elementary School
561
Linscott Charter School
541
Del Mar Elementary
530
Live Oak Elementary School
503
Spring Hill Advanced Elementary School of Santa Cruz
490
Georgiana Bruce Kirby Preparatory School
485
Santa Cruz Gardens Elementary School
436
Aptos Academy (Elem)
416
Mt. Madonna School (Elem)
398
Green Valley Christian School
333
Mar Vista Elementary
261
Pacific Coast Charter School
250
Pacific Elementary School
229
New Brighton Middle School
221
Mountain Elementary School
197
Montessori Scotts Valley Preschool
181
Cabrillo College – Watsonville Campus
154
Neighorhood Childcare Center
140
Learning Ways Christian Preschool / Congregational Church of Soquel
131
Ocean Alternative Education Center
93
The Bay School
88
Santa Cruz Waldorf School
78
UCSC – BSU (Black Students United)
68
E.A. Hall Middle School
30
Head Start
28
Happy Days Children’s Learning Center
278,616
Total Pounds Raised 2010 Grind Out Hunger
There are also some honorable mentions of schools that made this their 1st year with Grind Out Hunger. Watch out for these schools next year!
7 years ago when Grind Out Hunger was founded, I would have never imagined that it could become such a powerful tool for the youth. As I sit here and write on this day of excitement and family gatherings aka Christmas Eve, I can only think of all of the families that will have a holiday meal because the youth of Santa Cruz County stepped up and made a dent in the overall need of Second Harvest Food Banks 2.1 Million pound goal. I started this year at St. Francis High School, John Marheineke invited me out and the students claimed “8000 pounds is our goal”…he pulled me aside and asked me if I was crazy they had never raised more than a couple hundred pounds…I said to him “watch what these kids will do”…bookend that with Monterey Coast Prep’s Sinda Merrit excerpt from Facebook chats and phone calls “Hi its Sinda, this year Monterey Coast Prep is planning to double 2009′s raise of 8000 pounds, just thought I would give you a heads up”…
Once the year kicked off I then began my rounds to schools, Monterey Bay Academy, St Francis High, Ceiba College Prep, Ocean Alternative School, Spring Hill Elementary, Aptos Jr High, Mission Hill Middle School, Santa Cruz High, Soquel High, Monte Vista Christian, Lakeview Middle School, Salesian Elementary, Gateway Elementary, Cabrillo College and there are probably more I am missing that I visited. This is not including all of the schools that participated in the Grind Out Hunger contest!! Rio Del Mar Elementary, Monterey Coast Prep, Aptos High School, Harbor High, Watsonville High, UCSC and lots more. All along the way watching as kids eyes lit up realizing their goal…
There were special events this year, Tarp Surfing came on board and raised 500 pounds, Rapid Fire donated their concert proceeds to Grind Out Hunger, 3D Construction’s Dominc Cusimano and Jesse Gullings Painting along with wood donated from Big Creek and Pro Build built a mobile skatepark allowing Grind Out Hunger to have skate events with Twin Lakes Church and Rotary Interact had the 1st Annual Skateathon as did Whole Foods Santa Cruz and Rotary Interact Skate Jam. Whole Foods Capitola held a Taste of Elegance and a few anonymous donors supported Grind Out Hunger and the youth. Home Space/Work Space did a 3 day extravaganza raising over $1000. Shawn Hatjes Photography made photo post cards and donated profits to Grind Out Hunger. Appetizer Media donated proceeds from their iPhone Game and tons of skateboards were sold this year by the schools. It seemed as if everyone in Santa Cruz County was aware of Grind Out Hunger and wanted to help.
People Magazine recognized Grind Out Hunger as an All Star Among Us which meant we got to stand at home plate during a SF Giants game and providing the chance to run some food drives in Atlanta and New Jersey which ultimately, the goal is to take Grind Out Hunger nationwide.
This was another year of press with Grind Out Hunger getting coverage in the Santa Cruz Sentinel, Register Pajaronian, Aptos Times, Mid County Post, GoodTimes, Santa Cruz Weekly, The Huffington Post, People Magazine, KSBW 8, KION 46, Community TV and Santa Cruz Waves.
2010 was one of success, numerous schools went above the 10,000 pound mark while one school went above the 20,000 pound mark all skating towards the 250,000 pound goal for this year.
A full recap with poundage from each school is coming as Second Harvest is still tallying the results from all that was collected in the 2010 Grind Out Hunger campaign and I have a feeling…call it a hunch…ok I have inside info…because the youth of Santa Cruz County decided they wanted to feed kids this year I am confident we will meet that goal of 250,00 pounds.
As I close, please take a moment and recognize the youth of Santa Cruz County, their supporters, their schools and their hearts which drove them to collect as much food and cash as humanly possible to feed kids.
I also want to recognize the staff that made all of this possible at Second Harvest Food Bank, Willy Elliot-McCrea whom without I could have never gotten off the ground, Sam Neider my trusty Grind Out Hunger assistant, Bly Morales for helping me make sure I knew where I was supposed to be and snapping pics, Lisa Allyn for keeping the spreadsheet straight, Vicki Lowell for blogging it up, Clyde Kimura for handling all of those barrel pick ups at schools around the county, All of the Second Harvest Drivers that had to go into the schools and get those full barrels, Brooke Johnson for tolerating the madness of delivering ramps all over the place and blessing the use of trucks, Victor Kimura for organizing insurance coverage for the skate events, Ernesto Nieves for organizing the storage and delivery of the skate ramps, Carlos Juarez, Doug Brooks, Mark Rodriguez and Frank Hernandez for hauling and deploying ramps even in the pouring rain so kids could skate, Megan Riggs for coming out and manning the tables at the skate events and finally accounting for counting all those dollars and cents the kids donated to make our goal of 250,000 pounds. Meet the Second Harvest Staff Here I genuinely thank you all from the bottom of my heart.
Enjoy the pics from this years 2010 Grind Out Hunger campaign….Merry Christmas and Happy New Year!
Stay tuned for a full update in 2011 as we announce the total pounds raised, the standouts that made it happen and the plans for 2011 Grind Out Hunger…
