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Grind Out Hunger 2010 goal of 250,000 pounds

7 years ago when Grind Out Hunger was founded, I would have never imagined that it could become such a powerful tool for the youth. As I sit here and write on this day of excitement and family gatherings aka Christmas Eve, I can only think of all of the families that will have a holiday meal because the youth of Santa Cruz County stepped up and made a dent in the overall need of Second Harvest Food Banks 2.1 Million pound goal. I started this year at St. Francis High School, John Marheineke invited me out and the students claimed “8000 pounds is our goal”…he pulled me aside and asked me if I was crazy they had never raised more than a couple hundred pounds…I said to him “watch what these kids will do”…bookend that with Monterey Coast Prep’s Sinda Merrit excerpt from Facebook chats and phone calls “Hi its Sinda, this year Monterey Coast Prep is planning to double 2009′s raise of 8000 pounds, just thought I would give you a heads up”…

Then the year was off to a whirl wind Santa Cruz County Fair on September 15th was the official kickoff for the window on Grind Out Hunger overall thousands of kids came through and dropped food into the Grind Out Hunger Halfpipe…I must mention that we had some serious support from the Strubing Family/Skateworks Skate Shop, 102.5 KDON and The Morning Madhouse, Jimbo Phillips Graphix, Second Harvest Food Bank, FRINGE Gear, TAC Apparel, Shawn Hatjes/Santa Cruz Waves, 3D Construction , Jesse Gullings Painting, SKATEBOARDS.com, Rotary Interact and Santa Cruz Skate and Surf Shop.

Once the year kicked off I then began my rounds to schools, Monterey Bay Academy, St Francis High, Ceiba College Prep, Ocean Alternative School, Spring Hill Elementary, Aptos Jr High, Mission Hill Middle School, Santa Cruz High, Soquel High, Monte Vista Christian, Lakeview Middle School, Salesian Elementary, Gateway Elementary, Cabrillo College and there are probably more I am missing that I visited. This is not including all of the schools that participated in the Grind Out Hunger contest!! Rio Del Mar Elementary, Monterey Coast Prep, Aptos High School, Harbor High, Watsonville High, UCSC and lots more. All along the way watching as kids eyes lit up realizing their goal…

There were special events this year, Tarp Surfing came on board and raised 500 pounds, Rapid Fire donated their concert proceeds to Grind Out Hunger, 3D Construction’s Dominc Cusimano and Jesse Gullings Painting along with wood donated from Big Creek and Pro Build built a mobile skatepark allowing Grind Out Hunger to have skate events with Twin Lakes Church and Rotary Interact had the 1st Annual Skateathon as did Whole Foods Santa Cruz and Rotary Interact Skate Jam. Whole Foods Capitola held a Taste of Elegance and a few anonymous donors supported Grind Out Hunger and the youth. Home Space/Work Space did a 3 day extravaganza raising over $1000.  Shawn Hatjes Photography made photo post cards and donated profits to Grind Out Hunger. Appetizer Media donated proceeds from their iPhone Game and tons of skateboards were sold this year by the schools. It seemed as if everyone in Santa Cruz County was aware of Grind Out Hunger and wanted to help.

People Magazine recognized Grind Out Hunger as an All Star Among Us which meant we got to stand at home plate during a SF Giants game and providing the chance to run some food drives in Atlanta and New Jersey which ultimately, the goal is to take Grind Out Hunger nationwide.

This was another year of press with Grind Out Hunger getting coverage in the Santa Cruz Sentinel, Register Pajaronian, Aptos Times, Mid County Post, GoodTimes, Santa Cruz Weekly, The Huffington Post, People Magazine, KSBW 8, KION 46, Community TV and Santa Cruz Waves.

2010 was one of success, numerous schools went above the 10,000 pound mark while one school went above the 20,000 pound mark all skating towards the 250,000 pound goal for this year.

A full recap with poundage from each school is coming as Second Harvest is still tallying the results from all that was collected in the 2010 Grind Out Hunger campaign and I have a feeling…call it a hunch…ok I have inside info…because the youth of Santa Cruz County decided they wanted to feed kids this year I am confident we will meet that goal of 250,00 pounds.

As I close, please take a moment and recognize the youth of Santa Cruz County, their supporters, their schools and their hearts which drove them to collect as much food and cash as humanly possible to feed kids.

I also want to recognize the staff that made all of this possible at Second Harvest Food Bank, Willy Elliot-McCrea whom without I could have never gotten off the ground, Sam Neider my trusty Grind Out Hunger assistant, Bly Morales for helping me make sure I knew where I was supposed to be and snapping pics, Lisa Allyn for keeping the spreadsheet straight, Vicki Lowell for blogging it up, Clyde Kimura for handling all of those barrel pick ups at schools around the county, All of the Second Harvest Drivers that had to go into the schools and get those full barrels, Brooke Johnson for tolerating the madness of delivering ramps all over the place and blessing the use of trucks, Victor Kimura for organizing insurance coverage for the skate events, Ernesto Nieves for organizing the storage and delivery of the skate ramps, Carlos Juarez, Doug Brooks, Mark Rodriguez and Frank Hernandez for hauling and deploying ramps even in the pouring rain so kids could skate, Megan Riggs for coming out and manning the tables at the skate events and finally accounting for counting all those dollars and cents the kids donated to make our goal of 250,000 pounds. Meet the Second Harvest Staff Here I genuinely thank you all from the bottom of my heart.

Enjoy the pics from this years 2010 Grind Out Hunger campaign….Merry Christmas and Happy New Year!

Stay tuned for a full update in 2011 as we announce the total pounds raised, the standouts that made it happen and the plans for 2011 Grind Out Hunger…

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Kids…are POWERFUL!!!!

I am overcome with emotion while writing this blog…Grind Out Hunger set a goal of 100,000lbs for the 2009-2010 Kids Helping Kids Holiday Food Drive…Bly Morales, Lisa Allyn and myself planned speaking engagements, distributed DVD’s, spoke at dozens of schools across Santa Cruz County, built a holiday window downtown, muscled a 41st Ave Safeway food drive, landed the cover for the Thanksgiving edition of the Santa Cruz Sentinel, 102.5 KDON was the leading media sponsor, Santa Cruz Junior Derby Girls raised food, birthday party food drives were going down, Grind Out Hunger Skateboards were selling like hotcakes, 831 magazine did a cover story on Grind Out Hunger….I could go on and on with the exposure and support for Grind Out Hunger in 2009. But when it comes right down to it, THE KIDS ARE THE ONES WHO PULLED THROUGH AND MADE THIS HAPPEN and I am proud to say for the 2009-2010 Grind Out Hunger Campaign together we raised 116,853 pounds not only smashing the goal of 100,000 pounds but almost doubling 2008-2009′s 60,000 pounds….never underestimate the YOUTH!

Below are the winners of the 2009-2010 Grind Out Hunger food drive, congratulations to all! I am so humbled at the support and love that Grind Out Hunger has received….we will see you at the March 10th awards dinner.

A 'Grind Out Hunger' skate deck from Santa Cruz Skate and Surf Shop on 41st Avenue can help out the needy while at the same time giving the teen in your life a treasured present (Shmuel Thaler/Sentinel)

Empire Academy winning high school $600 prize and 3-Pete raising 8530lbs

Aptos Jr. High middle school winner $300 prize raised 7800lbs

Gateway Elementary School $300 prize

Special thanks to: Bly Morales, Willy McRea, Lisa Allyn, Sheree Storm, Kate Chabrek, Jimbo Phillips(provided art for skateboard deck and campaign),  Sam Segovia, Showbiz, The Morning Madhouse, 102.5 KDON, Greg Archer, The Good Times, SoWat TV, The Santa Cruz Sentinel, KION 46, 831 Magazine, Ryan Zen Lama, All the schools that had us out to talk, Safeway on 41st Ave, Santa Cruz Skate and Surf Shop, Zane Keith, Cole Kerby, Mia Morales, Omar Morales, Xavier Morales, Mark Conley, Romain Fonsegrives, Shmuel Thaler, Santa Cruz Innovation and Design, Maya Delano, Lars Maptstead, Paul Gallagher, Surf Club at Berkley, people that donated money though Facebook,  volunteers that helped out anytime we asked, The Santa Cruz County Boy Scouts, Brian Russ, Classic Cleaners, Coats For Kids, Dusty Nelson (DVD master!), iSpot Compassion,  Second Harvest Food Bank and of course my wife Taniya and family for  supporting me with everything needed to make all of these things happen….

Thank you all from the bottom of my heart!!!!

2010-2011 here we come…

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Competition is fierce this year as school after school continue to post record numbers in this years Grind Out Hunger campaign.  Eying the post of Aptos Jr. High, Empire Academy knew it had its work cut out for them. They put the screws to it and manifested a whopping 8530lbs of food/cash donated to Grind Out Hunger. Empire Academy managed to crush 2008.  KION 46 was on site to film the event and the Santa Cruz Sentinel wrote a nice piece on how this 27 student school managed to raise 300lbs per student…The presentation was awesome, it is moving to see kids rally for their own. Kids helping kids..its what its all about.

Empire Academy presents check to Grind Out Hunger

Grind Out Hunger gladly accepts Empire Academies check

Sinda for Empire Academy getting down on KION

Empire Academy about to go 3-pete!!!

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The holiday season is definitely a magical time, people are thinking about family….where they are planning to travel…and what they are going to eat…this is where the last part gets tricky. Second Harvest Food Bank has a 2 million pound goal this year and frankly its one of the toughest years ever for our community. 60,000 people are being serviced every month with a great majority of these people being children under 12 and seniors over 60. Grind Out Hunger was again fortunate to get some air time to spread the message and motivate the youth of Santa Cruz County.  Twin Lakes Church‘s Rene Schlaepfer has an infectious personality that can move mountains with the help of his congregation and never ceases to set records. Once again KION 46 and KCBA 35 with anchor John Reger on site urging community members to drive down and support the holiday food drive. Brian Russ brought the Boy Scouts who helped pack food and direct traffic for incoming cars to donate, while the Santa Cruz Derby Groms made an appearance end electrified the night even recording a “Good Morning Central Coast” for KION 46.  The Second Harvest Family was once again in place and operating like a well oiled machine…It feels like we are half way there and that means we still need another 1 million pounds of food…can you help?

Santa Cruz Boy Scouts

Santa Cruz Derby Groms

John Reger and Grind Out Hunger's DK

Second Harvest Food Bank working hard

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Second Harvest Holiday Food Drive media promotion at the newly renovated Watsonville facility was the perfect spot for Grind Out Hunger to continue its momentum. With over 50 schools participating in the 2009-2010 campaign, it is awesome to get the chance to have the media on site to promote our initiative. KION 46 and KCBA 35 complete with John Reger were out there till 8pm working Santa Cruz County to help their fellow neighbors.

DK and John Reger discuss Grind Out Hunger

Holiday Co-Chair Sandi Eason and John Reger

After the broadcast I got the Willy McCrea nickle tour of the newly renovated facility. If you have never been out to the Second Harvest Warehouse in Watsonville, you should go…its amazing what focus and determination can do. I am proud to be part of the Second Harvest Family.

Second Harvest's fearless leader Willy McCrea

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Things just keep getting better everyday for Grind Out Hunger. I get a call from Bridgette Ortiz of KION 46 and Telemundo 23 early Tuesday and she is in Santa Cruz and wants to interview at the Santa Cruz Skate and Surf Shop…don’t have to ask me twice. I jam over and setup the area and we blast out the interview (footage to come). Then as we were wrapping up I mentioned we could probably cruise over to Del Mar Elementary and get some feedback about how Grind Out Hunger is doing. What happened next was TV gold, the principal Pamela Randall was more than accommodating and the kids were perfect.

Del Mar Elementary Principal Pamela Randall

Del Mar Elementary students putting food into Grind Out Hunger barrel