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Its amazing what the youth can do when empowered. What started out 7 years ago as a way to teach kids altruism and compassion for their community has turned into a full blown spectacle. The goal for 2010 Grind Out Hunger campaign in Santa Cruz County was 250,000 pounds almost double 2009′s raise of 130,000 pounds.

This year was a bit different, Grind Out Hunger added a new partner with Skateworks Skateshop

Bill Strubing of Skateworks Skateshop

to combine forces with Santa Cruz Skate and Surf Shop, Jimbo Phillips Graphix and 102.5 KDON.  2010 for Grind Out Hunger was by far the craziest it has ever been, with the need to feed kids up more than ever and the students buckling down and getting serious about rising to the challenge.

St Francis came and helped at Santa Cruz County Fair

It all started with the Santa Cruz County Fair and education days collecting over 3000 pounds, great start to a busy year.

Then the speaking tour began, St Francis High, Aptos Jr. High, Cabrillo College, Gateway Elementary, Happy Valley Elementary, Lakeview Middle School, Santa Cruz High, Salesian Elementary and the list goes on.

3D Constructions Dominic Cusimano is a madman!

3D Constructions Dominic Cusimano and Jesse Gullings Painting spent over a month building ramps at Second Harvest Food Bank  so that Grind Out Hunger could do the 1st Annual Skateathon sponsored by Rotary Interact at Twin Lakes Church raking in over 13,000 pounds of food and giving away a 1999 Red Mustang (WHAT!).

1st Annual Skateathon at Twin Lakes Church raised 13,000 pounds of food

That led to Whole Foods Market Santa Cruz stepping up and throwing down the 1st annual SkateJam presented by Whole Foods Market Santa Cruz and Rotary Interact (see the theme here?) both of these events were peppered by rain but it did not deter the kids from coming out and skating while donating food to a great cause.

Whole Foods Market Santa Cruz and The Skate Jam

It seemed that the kids were on a roll, school after school was smashing their previous years raise and setting new standards, gauntlets were being thrown down and some claims of who was beating who at what were circulating around feverishly as no one wanted to be left behind on this one.  With $1800 in gift certificates up for grabs from Skateworks Skateshop and Santa Cruz Skate and Surf Shop, here are your 2010 Grind Out Hunger Champions!

The 2010 Grind Out Hunger Heavy Weight Champion was Monterey Coast Preparatory, Sinda Merritt and her students really set the bar raising over 21,000 pounds of food!! This amazing group of angels were relentless in their pursuit of raising food for kids putting the goal well ahead of themselves. Over the last three years with Grind Out Hunger, Sinda and crew have pulled in just under 40,000 pounds of food…not bad for 25 kids (do the math thats 1600 pounds per student!) Monterey Coast Prep takes home $600 in gift certificates to Skateworks Skateshop and Santa Cruz Skate and Surf Shop.

These kids got creative capping off their drive with "FREE" gift wrapping that raised thousands of dollars!

St Francis Central Coast Catholic High School, John Marheineke and the students invited Grind Out Hunger to come speak at their campus. Just over 200 kids attend the school and had barely participated in the food drive in years past. This was the 1st stop for 2010 Grind Out Hunger, you could feel the energy from the kids and they were pumped up. When asked what their goal was,  the students blurted out “8000 POUNDS”…later when speaking with John he was obviously worried, “How in the world are we going to do that??”.  In reality it didn’t matter if they did, the fact was they had a goal, were focused and no matter what they would give it 100%.  Grind Out Hunger is proud to say that the students and staff  not only hit the 8000 pounds they passed it. Congrats on the 10,001 pounds!!!!! St Francis Central Coast Catholic High School skates away with $600 in gift certificates to Skateworks Skateshop and Santa Cruz Skate and Surf Shop.

St Francis Central Coast Catholic High School sold 10 Grind Out Hunger skate decks totaling 3000 pounds!

Aptos Jr. High was a veteran of 2009 Grind Out Hunger and they lost no time is establishing that 2010 was going to be a record breaker.  Brian Saxton and his students proceeded to make challenges, prizes and selling hot cocoa…whatever it took to hit 10,000 pounds. Well…Aptos Jr. High not only did that they went to a whopping 11,662 pounds. Aptos Jr. High pulls a repeat and wheels away $300 in gift certificates to Skateworks Skateshop and Santa Cruz Skate and Surf Shop.

Aptos Jr. High presents a check to Grind Out Hunger for $3500 or 10,500 pounds!

Gateway Elementary is also no stranger to the Grind Out Hunger challenge. The staff and students here always get creative and focus on the end goal of feeding kids. The presentation at Gateway is always fun as the kids are so inquisitive about how the food gets distributed, what kind of food can they bring in and how much more the dollar actually allows the purchase of healthy nutritious food. Thank goodness this is our future at work, its apparent that if we continue to provide altruistic ways for the youth of today to participate, society will become a better place. Gateway Elementary dropped 6,545 pounds into the barrels and captured 1st place for Elementary schools. Gateway Elementary slashes its way to $300 in gift certificates to Skateworks Skateshop and Santa Cruz Skate and Surf Shop.

Gateway students are always excited when Grind Out Hunger starts up!

At the end of it all, the youth in all their amazingness (is that a word?) managed to roll right by the 250,000 pound number, sliding in at a cool 278,616 pounds setting a new record and firmly placing the youth of Santa Cruz County as the 3rd largest contributor to the Second Harvest Holiday Food Drive 2.1 million pound goal. It is impressive the direction that Grind Out Hunger is going and there is some amazing news on the horizon for this kid powered charity so stay tuned! Below is a list of the winners of the 2010 Grind Out Hunger Challenge with a full list of schools…is your school involved? If not email HERE and get involved.

Here is a total showing of all 2010 Grind Out Hunger schools, the 1st line is a total of all events like skate jams, online cash donations and anonymous donors. This year was a 1st for the colleges UCSC and Cabrillo College to participate in Grind Out Hunger. Both of these campuses are like small cities with over 40,000 students and staff between them its obvious that the partnership with higher education has some incredible possibilities!

There are also some honorable mentions of schools that made this their 1st year with Grind Out Hunger. Watch out for these schools next year!

Enjoy the 2010 Grind Out Hunger Scrapbook!

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November 5th Spring Hill Elementary was fired up and ready to go. These kids were asking all the right questions fo sho!

Spring Hill Elementary

November 8th Santa Cruz Montesorri is a wonderful school and the kids are motivated to help each other out!

November 17th Mission Hill Middle School and MHTV was the call, these kids will raise some food I don’t doubt it..

Mission Hill Middle School

MHTV

Gateway School is the reigning champion for Grind Out Hunger 2009…who is gunning for them…

Gateway School has a Grind Out Hunger crown...

Cabrillo College is new to the mix for Grind Out Hunger this year, they have set a 2 pounds per student goal equaling 34,000 pounds!!!

Cabrillo College

Look for updates as schools start turning in their barrels of food and cashola to help feed children in Santa Cruz County.

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Kids…are POWERFUL!!!!

I am overcome with emotion while writing this blog…Grind Out Hunger set a goal of 100,000lbs for the 2009-2010 Kids Helping Kids Holiday Food Drive…Bly Morales, Lisa Allyn and myself planned speaking engagements, distributed DVD’s, spoke at dozens of schools across Santa Cruz County, built a holiday window downtown, muscled a 41st Ave Safeway food drive, landed the cover for the Thanksgiving edition of the Santa Cruz Sentinel, 102.5 KDON was the leading media sponsor, Santa Cruz Junior Derby Girls raised food, birthday party food drives were going down, Grind Out Hunger Skateboards were selling like hotcakes, 831 magazine did a cover story on Grind Out Hunger….I could go on and on with the exposure and support for Grind Out Hunger in 2009. But when it comes right down to it, THE KIDS ARE THE ONES WHO PULLED THROUGH AND MADE THIS HAPPEN and I am proud to say for the 2009-2010 Grind Out Hunger Campaign together we raised 116,853 pounds not only smashing the goal of 100,000 pounds but almost doubling 2008-2009′s 60,000 pounds….never underestimate the YOUTH!

Below are the winners of the 2009-2010 Grind Out Hunger food drive, congratulations to all! I am so humbled at the support and love that Grind Out Hunger has received….we will see you at the March 10th awards dinner.

A 'Grind Out Hunger' skate deck from Santa Cruz Skate and Surf Shop on 41st Avenue can help out the needy while at the same time giving the teen in your life a treasured present (Shmuel Thaler/Sentinel)

Empire Academy winning high school $600 prize and 3-Pete raising 8530lbs

Aptos Jr. High middle school winner $300 prize raised 7800lbs

Gateway Elementary School $300 prize

Special thanks to: Bly Morales, Willy McRea, Lisa Allyn, Sheree Storm, Kate Chabrek, Jimbo Phillips(provided art for skateboard deck and campaign),  Sam Segovia, Showbiz, The Morning Madhouse, 102.5 KDON, Greg Archer, The Good Times, SoWat TV, The Santa Cruz Sentinel, KION 46, 831 Magazine, Ryan Zen Lama, All the schools that had us out to talk, Safeway on 41st Ave, Santa Cruz Skate and Surf Shop, Zane Keith, Cole Kerby, Mia Morales, Omar Morales, Xavier Morales, Mark Conley, Romain Fonsegrives, Shmuel Thaler, Santa Cruz Innovation and Design, Maya Delano, Lars Maptstead, Paul Gallagher, Surf Club at Berkley, people that donated money though Facebook,  volunteers that helped out anytime we asked, The Santa Cruz County Boy Scouts, Brian Russ, Classic Cleaners, Coats For Kids, Dusty Nelson (DVD master!), iSpot Compassion,  Second Harvest Food Bank and of course my wife Taniya and family for  supporting me with everything needed to make all of these things happen….

Thank you all from the bottom of my heart!!!!

2010-2011 here we come…

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I always enjoy going out to the schools and talking to kids. This is the second year we Grind Out Hunger has engaged Gateway School for the Second Harvest/Grind Out Hunger campaign it was a great place to start. Ok, so can I brag a little about Gateway…2007-2008 the school only raised 797 pounds…in 2008-2009 they hit Emerald Status and brought in a whopping 2763 pounds an increase of 246%!!! I issued the challenge for 2009-2010, the kids were on it and ready to go big again this year. Thanks to Lisa and Bly from Second Harvest Food Bank for being so on it and kicking off the year with a bang. If you want Grind Out Hunger to come to your school please contact Bly Morales bly@thefoodbank.org to get donation barrels, schedule a speaking engagement or request a DVD about the program. Lets all help each other and Grind Out Hunger.

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Well another Grind Out Hunger campaign has ended and now we await the winners of this years contest. After speaking at Garden Elementary, Gateway School, Del Mar Elementary, Pajaro Valley High School,  Mission Hill Elementary and a few luncheons, Turkey Tuesdays at Safeway on Soquel and the last appearance at Sav Mart on 41st Ave we did our best to get the word out. Kids seemed responsive and stoked, but with the bad economy and downturn in people having extra this year, I am hopeful we can at least raise a significant amount of food for the Second Harvest Food Bank of  Santa Cruz and San Benito counties.  Looking forward to announcing the winners and doing some interviews for our new site that has been so graciously provided by Sleepless Media, if you need anything web see them! Thanks Jon!!! Below are some Grind Out Hunger pictures and articles that made their way out there.

Norm Hoffman and Danny Keith

Zane and Danny Keith at Mission Hill

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This was the first two weeks of the Grind Out Hunger campaign I do with the Second Harvest Food Bank of Santa Cruz/San Benito Counties. I have to say every time this year I get excited to go see the kids and speak to them about Grind Out Hunger at their elementary/middle and high schools. This weeks engagements included Gateway School, Garden Elementary School, and double session at Del Mar Elementary in addition to the Annual Second Harvest Holiday Kickoff Luncheon.

The above graphic is a skateboard we made to promote the Grind Out Hunger campaign, we sell them for $100 with all proceeds donated to the Second Harvest Food Bank ($1 = $9 worth of food and we sold 50 of these last year) It also doubles as a trophy for the winning schools. I enjoy being able to bring the message to the action sports youth in our area, I feel that if informed kids have the biggest hearts and love a competition. In case you are new to the blog, the structure of the Grind Out Hunger contest consists of three divisions; elementary, middle school and high school. The rules of the contest are the school with the most pounds per student raised will win a gift certificate to Santa Cruz Skate Shop ($300 for elementary and middle schools, while high schools receive $600). 2007 Grind Out Hunger campaign collected 150,000 pounds of food on behalf of the Second Harvest Food Bank. I wonder if last years standouts Aptos High and Empire Academy will rise to the challenge once again and help Grind Out Hunger. Stay tuned as I keep you all up to date with this years initiative.