About

“The secret message communicated to most young people today by the society around them is that they are not needed, that the society will run itself quite nicely until they – at some distant point in the future – will take over the reigns. Yet the fact is that the society is not running itself nicely… because the rest of us need all the energy, brains, imagination and talent that young people can bring to bear down on our difficulties. For society to attempt to solve its desperate problems without the full participation of even very young people is imbecile.” quote by Alvin Toffler

Grind Out Hunger was created through the vision of skateboarders helping kids overcome hunger. Santa Cruz Skate and Surf Shop founded Grind Out Hunger with the goal of inspiring kids to help kids; Danny Keith mentions “by going directly to the schools and talking with the kids, it has a huge impact.” Grind Out Hunger is an educational piece challenging local elementary, middle and high schools to raise food and money for hungry children in the community. The school that raises the most pounds per student is awarded gift certificates to Santa Cruz Skate and Surf Shop total valued at $1400. Keith continues “The collaboration between students and Grind Out Hunger has been very successful raising over 750,000 pounds together”.

Grind Out Hunger 2011 goal is 500,000 pounds to double last year’s raise of 250,000 pounds. The window this year starts September 15^th with the Santa Cruz County Fair education days and completes itself December 20th.

The 2011 Grind Out Hunger skateboard deck is hand drawn by Jimbo Phillips and will be sold for $100 with all proceeds benefiting Second Harvest Food Bank Santa Cruz County.